In a recent press release to the public and investors alike, EA confirmed a multi-channel partnership with Illumination entertainment, gaining exclusive rights to produce mobile games based on their content.
Who is Illumination Entertainment? They are the production house of wildly successful childrens movies such as Minions and the new Secret Life of Pets. Young millennial women looking for pixelated, 3D menstrual relief coupled with the latest Ben and Jerry’s are also a huge market share.
Will this be another money printer for EA? Well seeing as Children adore these movies. And all children have phones. And these phones often have mommy and daddy’s card on iTunes for in app purchases. I’d say yeah it will. Need I say more?